The new logo for the upcoming North Northamptonshire Council has been given the go-ahead and will become the emblem of the unitary council when it comes into being on 1st April 2021.
Members of the North Northamptonshire Shadow Executive approved the logo at their meeting on 26 November, in what is a significant step forward in shaping the identity of the new council.
The rural nature of North Northamptonshire and its rich heritage of castles and stately homes are celebrated in the logo. A river represents the main waterways such as the Nene and the Welland and the red kite, which soars across the skies of North Northamptonshire, is also featured.
Cllr Jean Addison, Chair of the Communications and Engagement Task and Finish Group for North Northamptonshire, said: “This is a really striking logo, which highlights the many wonderful features of the North Northamptonshire area and the value of our natural environment.
“We had a brilliant response to the public survey and the initial draft of this design was the most popular by far.
“The feedback people gave really assisted our in-house designers to refine the logo, and I think we have something we can be very proud of.”
Cllr Russell Roberts, Leader of the North Northamptonshire Authority, said “This logo will be the symbol of the new council for many years to come.
“The approval of the logo by the Shadow Executive Committee is an important milestone in our journey to create the identity of the new North Northamptonshire Council.”
The logo was developed by in house graphic designers, after more than 3,000 people took part in a survey to choose their favourite from three initial drafts. The most popular design was then modified following an analysis of the feedback given.